LG 55" UR78 Smart 4K UHD TV

Boost your viewing experience with the LG 55” UR78 Smart 4K UHD TV! The perfect choice for those who demand the best in picture quality, this large 55-inch television highlights stunning 4K resolution, HDR10 technology and a powerful α5 AI Processor 4K Gen6. It is also engineered with a user-friendly webOS 23 operating system and built-in streaming apps, so you can have access to popular content and services. Moreover, the LG TV comes with a Magic Remote Control that also supports voice commands.

Key Overview

• 55” Smart TV, Ultra High Definition (UHD)
• 4.5 Energy Star Rating
• 4K (3840 x 2160) Resolution
• 9 Picture Modes (Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF) Expert (Bright Room), (ISF) Expert (Dark Room))
• Magic Remote Control with Voice Control Feature Included
• Supports Voice Assistant (Built-in Amazon Alexa and Google Assistant Compatible)

Product Highlights

• Superior Display: Enjoy watching your favourite shows with this LG UR78 Smart TV. This unit features HDR 10 technology, delivering stunning visuals with optimised brightness levels, vivid colours, and remarkable details. It also runs on the α5 AI Processor 4K Gen6 to deliver stunning 4K UHD resolutions. Plus, it offers an expansive 55-inch display, 60Hz refresh rates, TM 100 motion technology, AI Brightness Control, Dynamic Tine Mapping, and more.
• Smart Features: With the user-friendly webOS 23 new Home system, this LG TV makes it easier to customise settings and access various functionalities to suit your viewing needs. It offers My Profile for personalising your TV experience^1#, Quick Card for easy access to your favourite apps and services, and AI Concierge for recommendations on new shows and movies². This appliance also supports smart assistance and connectivity to other smart devices in your home, such as Apple AirPlay, HomeKit³, and Matter⁴*.
• Cinematic Movies and Powerful Gameplay: Enjoy movies just the way the director intended them with Filmmaker Mode⁵, which automatically adjusts the video and sound settings for the best viewing experience. Meanwhile, it packs various features to enhance your gameplay with Game Optimiser⁶ and Dashboard, HDR Gaming Interest Group (HGiG)⁷, and Auto Low Latency Mode (ALLM).
• Immersive Audio: Get a well-rounded entertainment experience, thanks to this LG UR78’s 2.0 Channel speaker system, AI Sound (Virtual 5.1 Up-mix), Down Firing speaker direction, Clear Voice Pro, and AI Acoustic Tuning. It also offers 20W speaker output, ensuring booming sounds you can feel. Plus, this television supports Sound Mode Share, Simultaneous Audio Output, Bluetooth Surround Ready (2 Way Playback), and different Audio Codec.
• Seamless Connections: Thanks to its Wi-Fi 5 and Bluetooth 5.0 connectivity, you can instantly link this LG UR78 Smart TV to your network and various compatible devices. It also incorporates 3 x HDMI 2.0b, 2 x USB, 1 x Digital Sound Port, 1 x Optical, and 1 x LAN output for ease of use.

*Supported menus and apps may vary by country.

¹ Reduced or limited content may be shown depending on region and network connectivity. An unlimited number of profiles can be created however the home screen will only display up to 10 profiles.

² Service Availability may vary depending on region and series.

³ Support for AirPlay 2 and HomeKit may vary by region.

⁴ 'Matter’ supported services and features may vary depending on the connected devices. Initial Connection for ThinQ and Matter should be via ThinQ mobile app. Menus displayed may be different upon release.

⁵ Support for FILMMAKER MODE™ may vary by country.

⁶ Items in the Game Optimiser menu may vary by series.

⁷ HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.

All Product Details

Energy

TV Display Features

TV Audio

TV Ports/Plugs

TV Features

Smart TV Features

Remote Control

Voice Assistant

Software / App Compatibility

Installation

Electrical Connection

Dimensions

Warranty

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