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Sony Alpha A7 IV Full Frame Mirrorless Camera - Body Only

ILCE7M4B
Sony A7 Mark IV Full Frame Mirrorless Camera - Body Only
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$3,464 Before Cashback
$3,264 After Cashback
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Total repayments $3,464 excluding fees.

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Available on 36 months of equal Interest Free instalments:

$96.22^
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^ Total repayments $3,464 (excluding fees). Payment is required monthly. Min purchase applies. Offer ends 31/01/2025. Exclusions, T&Cs & fees apply incl. a $55 Gem Visa estb. fee & annual fees ($65 Gem Visa (charged $32.50 half yearly)/$65 Gem CreditLine (charged $32.50 half yearly)). Interest rate (currently Gem Visa 29.49% p.a./CreditLine 29.95% p.a.) applies after any interest free term ends. Credit provided by Latitude Financial Services Ltd. For cash advances, an interest rate of 29.95% p.a. and fees of $2 Gem Visa/$6 Gem CreditLine applies. Further information on rates and fees can be found at gemfinance.co.nz.
How it works
Description

Introducing Sony’s A7 Mark IV Full Frame Mirrorless Camera, the next-generation hybrid that perfectly combines stellar image quality, lightning-fast performance, powerful movie recording, and an intuitive design! This revolutionary powerhouse boasts a 33 MP Exmor R Full-Frame CMOS sensor, which delivers high-resolution images and better colour reproduction. It also offers a Fast Hybrid AF for enhanced precision and tracking and a vari-angle LCD monitor for seamless viewing and framing. Take your photography to the next level and capture portraits, landscapes, sceneries, or 4K movies in stunning detail.

Key Feature

  • The Basics, Redesigned: Sony A7 Mark IV takes the advanced features introduced by its Alpha predecessors and combines them into a next-generation hybrid! Get incredible imaging and recording performance, user-friendly operability, and connectivity all in one sleek camera.
  • Elevate your Photography: Take stunning, crystal-clear photographs like a pro. Thanks to its large pixel count, high resolution, and powerful Exmor R sensor, the Sony A7 Mark IV delivers better image rendering with low noise, enhanced colour gradation, natural-looking skin textures, and incredibly detailed shots.
  • Feature-Packed Camera: Sony A7 Mark IV flaunts a standard ISO range of 100-51200 and 5.5 steps (CIPA) image stabilisation with new Active Mode stabilisation. Furthermore, 15 stops of dynamic range are available in both stills and movies.
  • Advanced Processor: The BIONZ XR processor lets you enjoy boosted AF speeds, quicker buffer-clearing for images, recording data-dense video files with 4K 10bit 4:2:2 sampling, faster boot-up times, and seamless menu navigation.
  • Superior Display: You can rotate or flip the vari-angle touch LCD screen and experiment on different shooting perspectives (approx. 270° rotation with 176° opening). For added ease of use, it also features a full touch screen interaction with a menu.
  • Electronic Viewfinder: This camera packs a Quad-VGA 3,686K dot OLED electronic viewfinder with a high 100 (PAL) FPS refresh rate, for a more immersive shooting experience.
  • Shoot in 4K: Packed with revolutionary video capabilities, the Sony A7 Mark IV lets you enjoy 4K 60p recording (S35), 1080 FHD 120p recording, 10bit 4:2:2 Sampling, and more!
  • Flawless Tracking: This mirrorless camera integrates Real-Time Tracking Face and Eye Autofocus for movies and stills. It offers precise object tracking, Human, Animal, and Bird Eye AF tracking, and adjustable parameters for AF Sensitivity and Transition Speed. Now you can accurately focus on your subjects even as they move around.
  • A Streamer Must-Have: To keep up with your modern lifestyle, the camera supports 4K 15p live streaming with Face and Eye AF. You can access live streaming options via USB to a computer, or remotely via the Imaging Edge Mobile app. Additionally, you can also enjoy features such as Creative Look, Soft Skin, and internal audio capture.
  • Revamped Mode Dial: Redesigned in a two-tier layout, the Mode Dial allows you to switch between photo and video modes on the fly. The bottom dial changes through Stills, Movie, and S&Q, while the top dial shifts the mode.
  • Great Outdoor Companion: Sony A7 Mark IV flaunts a reinforced exterior for improved weather sealing, heat dissipation, and ergonomics. It’s a great gear to bring along your adventures and outdoor shooting locations!
  • Unleash your Creativity: Experiment with Creative Look presets and built-in Soft Skin Effects. Whether you’re taking portraits, landscapes, sceneries, or 4K movies, Sony’s A7 Mark IV can surely keep up with your artistic vision. This lightweight full-frame camera elevates the way you capture the world, making it the ideal choice for photographers, filmmakers, shutterbugs, streamers, and content creators alike.
  • Shoot and Share: Seamlessly share your images directly to a mobile device, thanks to the camera's Wi-Fi Transfer feature (2.4 and 5Ghz). Sony A7 Mark IV also offers Bluetooth v4.1 connectivity for added convenience.
  • Connectivity Options: The camera sports a headphone output, microphone input, dual media slots, as well as USB-C and Micro USB ports (SuperSpeed 10 Gbps USB 3.2) for connecting various peripherals.
Specifications
All Product Details
Brand Sony
Product Type Mirrorless Digital Cameras
Model Number ILCE7M4B
Camera Features
Camera Format Full-Frame
Pixels (Actual) 34.1 MP
Pixels (Effective) 33 MP
Aspect Ratio (Camera) 1:1, 3:2, 4:3, 16:9
Sensor Type Exmor R CMOS sensor
Sensor Size 35.9 x 23.9 mm
Image File Format JPEG , HEIF , RAW
Image Stabilization Image Sensor-Shift mechanism with 5-axis compensation (5.5 STOPS)
Self-Timer Yes
Memory Card Type Multi slot for SD (UHS-I/II compliant) memory card / CFexpress Type A card
Memory Card Type (Slot 2) SD (UHS-I/II compliant) memory card
Screen/Monitor Features
Screen/Monitor Type Vari-angle LCD monitor
Screen/Monitor Size 3"
Screen/Monitor Resolution 1,036,800 Dot
Touchscreen (Screen/Monitor) Yes
Camera Exposure Control
ISO Sensitivity 100-51200 is expandable to ISO 50-204800
Shutter Speed Still images: 1/8000 to 30 s, Bulb, Movies: 1/8000 to 1/4 (1/3 steps), up to 1/60 in AUTO mode (up to 1/30 in Auto slow shutter mode)
Metering Method Center-Weighted Average, Highlight Weighted, Multiple, Spot
Exposure Modes Aperture Priority, Manual, Program, Shutter Priority
White Balance Auto, Daylight, Shade, Cloudy, Incandescent, Fluorescent, Flash, Underwater, Color Temperature (2500 to 9900 K) & color filter, Custom
Camera Viewfinder Features
Viewfinder Type Electronic viewfinder (Quad-VGA OLED)
Viewfinder Size 0.5"
Viewfinder Resolution 3,680,000 Dot
Viewfinder Coverage 100%
Viewfinder Magnification 0.78x
Camera Focus Features
Focus Type Fast Hybrid AF (phase-detection AF / contrast-detection AF)
Focus Mode AF-A (Automatic AF), AF-S (Single-shot AF), AF-C (Continuous AF), DMF (Direct Manual Focus), Manual Focus
Focus Points 759 phase-detection points, contrast-detection 425 points
Video Features
Video Format 3840 x 2160 60p (S35), 1920 x 1080 120P
Interval Recording Yes
Camera Lens Features
Lens Mount Type Sony E Mount
Lens Included No (Sold Separately)
Camera Flash Features
Built-In Flash No
External Flash Connection Hot Shoe
Battery Features
Battery Type Lithium Ion (Li-ion)
Battery Model / Details NP-FZ100
Rechargeable Yes
Battery Capacity (mAh) 2280 mAh
Connectivity Features
Wireless Frequency Bands 2.4 GHz & 5 GHz
Connectivity Type Wi-Fi, Bluetooth
Bluetooth Version v4.1
Warranty
Manufacturers 24 Months
Reviews
Sony Alpha A7 IV Full Frame Mirrorless Camera - Body Only is rated 4.8 out of 5 by 65.
Rated 5 out of 5 by from Simply the best I'm thrilled with this camera. I've progressed from an A7ii, A7III and now a proud owner of an A7IV. The A7IV has everything you need and more. It takes a very sharp image and the video quality is superb. Easy to use as the menu navigation has changed to make it, in my view, more user-friendly. Sony has tweaked the camera in small ways to provide for a more positive user experience. Love the fact that you can now lock the exposure compensation dial, record button made simple and easy dial to switch between photo, video and S&Q.
Date published: 2024-06-20
Rated 5 out of 5 by from Sony A7IV Essentially I describe myself as a generalist photographer and for me I find the Sony A7IV to be a very versatile camera that I love using. It performs well with sports action, the eye AF works well on humans, animals and birds, and I get great results with my landscape shots. I want the best performance so I choose to use G Master and G lenses. I like that the camera can be programmed to my liking, and I find the menu system generally quite straight forward to use. I love the fact that it is not a great big heavy body.
Date published: 2023-03-17
Rated 5 out of 5 by from Great !! [This review was collected as part of a promotion.] Quick auto-focus, and as it is a hybrid camera, it give you that flexibility to switch between video and photo. Haven’t tried much of the video stuff but for photography it is an amazing camera.
Date published: 2023-10-01
Rated 5 out of 5 by from Just Brilliant Just coming into mirrorless I'm really glad I made the A7IV my choice, it was a little bit tricky to start with but after a week of use I have found my self very familar with most of the options around the camera and just blown away with how good the autofocus and image quality is especially in low light. Having so many custom buttons is just amazing and really makes it feel like that camera is truely yours.
Date published: 2023-03-16
Rated 5 out of 5 by from Great Camera Love the Sony A7IV. 33MP is just the right size for us. We work as fulltime photographers across a broad range of subjects, everything from studio portraiture, editorial to sports events and it never lets us down. It's hardy too, especially with the battery grip attached. We really put it to the test actively shooting every day, often long hours at a time. I highly recommend it.
Date published: 2024-02-22
Rated 5 out of 5 by from All Rounder I have owned this camera for some time now and I'm very happy with it. It takes stunning stills and equally impressive video. Great in low light and wonderful for shooting my son's soccer games. The only thing that could be better is the quality of the screen. I find I usually review my images in the view finder. But that could just be my aging eyesight.
Date published: 2024-09-08
Rated 4 out of 5 by from Great camera Really enjoying the improved autofocus and flippy screen, compared to my A7III. Feels a bit better in the hand. Happy that exposure comp wheel no longer turns on its own. My only quibble is that the bird eye autofocus does not work quite as well as I would have hoped. Also would be nice if it worked a bit better with Creator's App.
Date published: 2024-02-01
Rated 5 out of 5 by from AMAZING VALUE This camera has been my workhorse for coming up two years. I hands down believe that this is THE best hybrid camera in the world right now for the price point. I love it so much I just picked up my 2nd A7iv. One thing I'd love to see is 4k60 uncropped but other than that, the AF, image quality and durability are all excellent.
Date published: 2024-04-03
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Delivery
Delivery

We aim to dispatch orders within 2 days. Delivery costs are calculated based on your location and the size of your order. Furniture may take up to 8 weeks to deliver as most products are made specifically for your order. Some Customer Direct products are shipped from overseas and may take longer to arrive. Some goods may take longer to deliver if a product is currently not in stock. A staff member will contact you where this occurs.

Easy returns

If you feel your product has failed a Consumer Guarantee (as defined by New Zealand Consumer Law) then don't worry you can easily return it to your local Harvey Norman store. We'll even pay for the postage if you live in an area where there is no store. Our returns policy covers any purchased item ( conditions apply).

Terms & Conditions
Pricing Terms

Limit 2 per customer. Personal shoppers only. Trade not supplied. Available from Friday 20th December 2024 until midnight Sunday 5th January 2025.

Cashback
Purchase between Monday 18th November 2024 and Sunday 5th January 2025 to be eligible for a $200 cashback via redemption. This promotion cannot be redeemed in conjunction with any other promotion, including any other cashback promotion or rewards program. Redemptions close Monday 20th January 2025. To redeem and for full terms and conditions please visit www.sonypromotions.co.nz/dicashback $200 Cashback via Redemption!
Questions & Answers
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There are exclusions and limitations to Product CareTM. This section should always be read in conjunction with the Terms and Conditions for Product CareTM.

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Terms & Conditions

Pricing Terms

Limit 2 per customer. Personal shoppers only. Trade not supplied. Available from Friday 20th December 2024 until midnight Sunday 5th January 2025.

Cashback
Purchase between Monday 18th November 2024 and Sunday 5th January 2025 to be eligible for a $200 cashback via redemption. This promotion cannot be redeemed in conjunction with any other promotion, including any other cashback promotion or rewards program. Redemptions close Monday 20th January 2025. To redeem and for full terms and conditions please visit www.sonypromotions.co.nz/dicashback $200 Cashback via Redemption!

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